Let me,Guest Posting first mention the history of the MLM/networking industry.
Networking was founded on the principles of great products and the
sharing of such. In fact, the oldest direct sales company in
America is now a network marketing company based on the sales of
products and sharing the concept of retailing products to make money,
but through a strategy of networking in order to find others who will
do the same.
The answer to the “Which Comes First” question really rests with the
business opportunity seeker based on how he wants to build his
business. What I am about to share with you may help you determine
the kind of networking company you may want to align yourself with.
Let me start by saying “the face of the network marketing industry
has changed drastically in the past 15 years.” With the emergence of
computer technology, network marketing has taken on a new look in
terms of what is on the “front door” as you come knocking. With the
introduction of the Internet as an additional medium for networking,
the whole MLM industry has seen a new emphasis.
PRODUCTS, PRODUCTS, PRODUCTS!
Just to give you an idea what I am talking about, 20 years ago a
prospective sponsor would sit down across the kitchen table with you
. .pull out his catalog of products … show you some sample
products or may even have a small home meeting demonstrating the
excellence of their product line and then tell you how you can make
money, not only selling the products, but having a distributorship.
In so doing, you could set other people up with a distributorship
which would allow you to retail products AND earn commissions from
the products sold by your distributors you signed up under you. In
other words, they led with the products first. There are companies
that continue to use that approach today and with certain companies,
that is a necessary approach to take and certainly makes sense.